Video made simple: creating authentic content [webinar]

Learn simple, practical ways to create authentic video content that connects with your audience.

Forget complicated, highly produced videos – your audience wants the real you. In this session, you’ll learn how to simplify video, so it feels natural and aligned to your message. Gain the confidence to show up on camera in a way that’s genuine, relatable, and effective.

Key topics covered:

• What videos convert: the types of videos that build credibility and trust - including simple explainer videos and case studies that clearly communicate

• Asking the right questions: how to plan videos by starting with the audience, the message, and the outcome - so content is focused, useful, and easy to produce

• From content to channel: how to structure and optimise videos for different channels so they support awareness, engagement, and enquiries

Takeaway tool

A filming cheat sheet, plus a practical video planning framework, including question prompts, to help confidently plan and create effective videos.

Key Expert: Rachael Hedges, Managing Director, Versed

About Racheal:

Rachael Hedges is the Managing Director of Versed, a strategic marketing agency working with B2B, technology, engineering, and government organisations across APAC. She works closely with leadership teams to clarify positioning, simplify complex ideas, and translate strategy into practical marketing that supports real business outcomes.

Rachael is known for her clear, grounded approach to marketing - focusing on relevance, credibility, and execution over hype.

Other Reboot webinars you might be interested in: 

• Responsible AI for small business – Tuesday 19 May

• 5 essential negotiation habits for small business owners - Tuesday 26 May

• Cashflow clarity: financial control for small business – Tuesday 2 June

• AI chatbots: humanise your automation - Tuesday 9 June

• Launch and grow, using local events - Tuesday 16 June

The Reboot webinar series is brought to you by the City of Sydney.

Register via Eventbrite to secure your ticket. Once you have registered you will be sent a Zoom link to join the webinar when the event starts.