Techniques for unforgettable brand storytelling [webinar]

Learn how to make your brand unforgettable with storytelling that sticks and sells.

AI is everywhere and standing out online is harder than ever. Many small businesses sound generic, they lack personality, emotion and a story that sticks. In this practical session, you’ll learn how to craft a brand story that connects, engages, and makes people remember you. If you want your audience to choose your brand (not scroll past), this session is for you.

Key Expert: Debbie O’Connor, CEO & Founder, Debbie O Brands

Key topics covered:

• Learn about why and how good storytelling connects with your perfect customer

• Discover how your brand archetype sets the tone for your stories

• Understand the 'C' word in storytelling to nail your delivery every time

Takeaway tool

• 7 practical tips for creating memorable stories across all touchpoints

About Debbie:

Debbie O’Connor is a Brand Strategist, Graphic Designer, and the creator of Brand Magic®, an online platform dedicated to empowering business owners to build brands with personality. She is the author of the Amazon #1 bestseller Brand Magic – How to Build a Brand with Personality and an active entrepreneur, presenter, and trainer. Debbie has developed a unique Brand Personalities system that helps businesses uncover and understand the personality at the heart of their brand.

She is also the CEO of The Creative Fringe, Western Sydney’s most inspiring coworking space, and previously ran her award-winning branding studio, White River Design (WRD), for 22 years before selling the business. working space, and previously ran her award-winning branding studio, White River Design (WRD), for 22 years before selling the business. working space, and previously ran her award-winning branding studio, White River Design (WRD), for 22 years before selling the business.

A sought-after keynote speaker and podcast guest, Debbie is also an avid traveller, alcohol ink artist, theatre enthusiast, wife, and proud mother of two beautiful humans. A‑ keynote speaker and podcast guest, Debbie is also an avid traveller, alcoholinkink‑ artist, theatre enthusiast, wife, and proud mother of two beautiful humans.

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• AI-assisted content creation: faster, smarter marketing assets – Tuesday 21 April

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• Strategic networking: from conversation to opportunity – Tuesday 5 May

• Video made simple: creating authentic content – Tuesday 12 May

• Responsible AI for small business – Tuesday 19 May

• 5 essential negotiation habits for small business owners - Tuesday 26 May

• Cashflow clarity: financial control for small business – Tuesday 2 June

• AI chatbots: humanise your automation - Tuesday 9 June

• Launch and grow, using local events - Tuesday 16 June

The Reboot webinar series is brought to you by the City of Sydney. 

Register via Eventbrite to secure your ticket. Once you have registered you will be sent a Zoom link to join the webinar when the event starts.