Facebook & Instagram advertising workshop

Want to reach more customers, generate more enquiries, and make the most of your advertising budget? Facebook and Instagram advertising can be one of the most effective ways to grow a business—but only when your campaigns are well planned, targeted, and optimised.

In this practical, one-day Facebook & Instagram Advertising Workshop, you'll learn how to plan, create, launch, and optimise advertising campaigns using Meta Ads Manager. Guided by an experienced social media specialist, you'll discover how to identify the right audience, write compelling advertising copy, choose effective creative assets, and measure campaign performance with confidence.

Through real-world examples and practical activities, you'll develop the skills to make informed advertising decisions and avoid common, costly mistakes. Whether you're promoting a small business, managing marketing for an organisation, or looking to strengthen your digital marketing skills, you'll leave with practical knowledge you can apply immediately to create more effective Facebook and Instagram advertising campaigns.

Course content

Understanding Meta advertising

• The role of Facebook and Instagram advertising

• Campaign objectives

• Customer journey

• Audience targeting

Creating advertisements

• Writing ad copy

• Images

• Creative assets

• Best practice

Building campaigns

• Meta Ads Manager

• Budgets

• Scheduling

• Campaign structure

Measuring performance

• Reports

• Metrics

• Optimisation

Intended audience

This course is ideal for small business owners, sole traders, freelancers, marketers, communications professionals, and anyone responsible for promoting a business, service, organisation, or brand online.

It is particularly suited to participants who already have a business, product, service, or project they would like to promote, as the workshop includes practical planning activities based on real-world advertising scenarios. No previous advertising experience is required, although participants should feel comfortable using Facebook and navigating websites.