AI for business bootcamp: get smarter with your marketing

Get hands-on with AI to create marketing content faster and connect with your customers. 

Running a small business means you’re not just managing operations – you’re also your marketing team. From social media and website updates to emails and promotions, it can be hard to keep up when day-to-day tasks come first. 

In this hands-on bootcamp, produced by the Australian Institute of Management in partnership with the City of Sydney, you’ll learn how to use simple AI tools like ChatGPT and Claude to create content more efficiently, stay consistent across your channels and connect with customers.

You’ll work through real marketing tasks on an interactive platform built for this program. From defining your brand voice to planning a month of content, every exercise uses your own business, so you leave with practical tools and a clear plan you can start using straight away. 

This bootcamp is for small business owners in the City of Sydney area who want to save time, simplify their operations and get more done with AI. You don’t need any prior experience – just a willingness to learn and try something new. 

What you’ll learn 

• Find your biggest time drains – identify the marketing tasks that take the most effort and where AI can help, from social media to email and planning 

• Define your brand voice – make sure AI-generated content sounds like your business, not generic or robotic 

• Create social content faster – generate a week’s worth of on-brand posts in minutes, ready to edit and schedule 

• Repurpose your content – turn one idea into multiple pieces across different channels to maximise your effort 

• Write better prompts – use a simple framework to get more useful results from AI tools 

• Create repeatable workflows – move from one-off tasks to simple, repeatable marketing processes 

About the bootcamp 

This program includes: 

• a 3-hour face-to-face workshop at Darling Square Library, Darling Harbour 

• a 1-hour online follow-up session one week later to check your progress, troubleshoot challenges and share what’s working as you put AI into practice. 

About the facilitator 

Rupert Chesman has trained thousands of people to get practical results from AI – from sole traders to corporate teams. His hands-on, easy-to-follow teaching style helps people at any level.

How to express interest 

Submit an expression of interest by 5pm, Friday 17 July so we can check your eligibility and learn more about your business. Places are limited and not guaranteed. To be eligible, you must: 

• be a small to medium businesses (fewer than 200 staff) 

• have a physical location in the City of Sydney area 

Choose from two in-person sessions on Thursday 23 July:

• Morning session: 10:30am – 1:30pm

• Afternoon session: 2:30pm – 5:30pm

We’ll contact successful applicants with confirmation and venue details. 

What you’ll need 

• A laptop 

• Access to a free AI tool such as ChatGPT 

• Availability to attend both sessions – 3-hour workshop and 1-hour online follow-up 

Light catering will be provided. 

This workshop is part of the AI for Business Bootcamp series.