Strategic Storytelling for Communicators

Principal editor and trainer, Julie Shannon, shows you how to craft engaging stories and convey these in a clear and convincing tone. Formats include corporate and external facing news stories, e-newsletters, social posts and web content. You’re invited to share examples from your organisation to discuss during the session.

Who should attend: This course is great for early-career PR and Communication professionals, as well as individuals seeking to refresh their skills.

Learning Outcomes

SESSION ONE - 15 MAY

Shape strong and compelling stories 

You will learn to:

• Identify your story and your audience context.

• Explore classic story angles that capture attention.

• Develop strong headlines and story leads.

• Shape the content to suit the formats you work with.

SESSION TWO - 22 MAY

Make your words count

You will learn to:

• Craft clear, convincing and scannable copy.

• Explore how readability supports your messages.

• Work with complex terms from your sector.

• Apply seamless links and other professional style tips.

• Negotiate for stronger content outcomes with subject matter experts.

Meet our facilitator - Julie Shannon (Senior Editor and Trainer)

With a passion for words, ideas and teaching, Julie’s clocked up 20 years as a professional editor and corporate trainer.

She’s worked with 40 government agencies and top ASX companies to create clear, credible and persuasive strategies, reports and business cases, media releases and communications content. She loves sharing these skills with others, helping more than 4,000 people improve the quality of their written work so far. 

Julie is an approved NSW Government supplier and regularly works with agencies in planning, culture and health. Her other clients include global engineering consulting firms, national energy retailers and major Australian universities.

Testimonials

"The content was clear and engaging, Julie ensured that the sessions were interactive and she was very inclusive."

"The course was very relevant, covering media relations and social media. I liked that we were able to 'play' with a text and adapt it for different communication styles"

"I found this course very informative, it was exactly what we had been looking for for over three years."