Free online workshop: Pricing for creatives

What should I charge? This question plagues creative practitioners and arts no matter what industry. There are answers, but they are fascinating and complicated.

Working out what to charge for creative products and services can be a colossal challenge. Where to even start? ‘Pricing for Creatives’ is a free practical online workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. ‘Pricing for Creatives’ is vital for anyone struggling to understand the value of their own work, and how to share that value with others. 

With a specific focus on the arts and creative industries, this workshop covers:

• The beginnings of the process and working out how much everything costs. 

• Working out the unit cost measurement, and its place in the costing process. 

• The value of time, and how to measure effectively.

• Choosing the right pricing method for your products and services. 

• Understanding how to evaluate the marketplace with the right kind of research. 

• The Psychology of Pricing, and how it impacts on what you can charge for your work. 

What do I get? 

All participants of this workshop also receive:

• Lifetime access to a dedicated Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop.

• Access to additional free webinars to supplement the material covered in the workshop.

• The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

Who is presenting? 

Wendi Lanham – Wendi Lanham is an actor, presenter, model, and Head of Operations at Creative Plus Business. She has a wealth of experience combining business and creative practice and is well-versed in the myriad ways artists can make money to weather the famine and feast of creative income more effectively.

What’s Creative Plus Business? 

We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any queries or access requirements, please email fiona@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. 

What is Service NSW Business Connect? 

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.