Free Workshop: A Guide to Marketing for Indigenous Creatives

Are you an Aboriginal artist or creative struggling with marketing? Tired of the hustle of selling your work? Discover a more authentic and effective approach that puts people at the heart of your marketing strategy. Our free workshop offers a simple, six-step framework designed to make promotion enjoyable and rewarding.

By focusing on building genuine connections and understanding your audience, you’ll learn the following, with a special focus on arts practice and creative industries: 

• Re-imagining traditional marketing in a way that makes sense for creativity and the arts.

• Getting the foundational elements of “YOU” marketing right, without the terror of a deadline. 

• Understating the breadth of our ‘customers’, from clients to funding bodies to audience.

• Knowing and learning from our peers, and from word-of-mouth.

• Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. 

This workshop has been designed by creatives for creatives and includes ideas for ‘homework’. 

What do I get?

• Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.

• A practical workbook to assist with the interactive elements of the workshops.

• Access to additional free webinars to supplement the material covered in the workshop.

• The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

Who is presenting?

Brooke Scobie – Brooke Scobie lives on Darkinjung land as a queer First Nations single mum, writer, podcaster, business mentor, and dedicated artist manager. With over 15 years working in the community services sector and a half-decade within the arts, Brooke seamlessly marries their passion for creative expression with a profound understanding of the needs of community. They have been published widely as a poet and writer, clinching 2nd place in the 2020 Judith Wright Poetry Prize.

What is Creative Plus Business?

We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

What is Service NSW Business Connect? 

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. Creative Plus Business is an approved independent provider for Service NSW Business Connect.

This is a Creative Plus Business event in partnership with Boomalli Aboriginal Artists Co-operative for Indigenous Business Month.

Image: Jasmine Sarin showcasing her artwork as part of a live artwork activation for NAIDOC Week. Photo courtesy Boomalli.