Free workshop: Creative's guide to marketing

‘Creative’s guide to marketing' is an in-person workshop that reimagines marketing tactics to focus on building relationships and devising strategies that work for creative professionals, arts organisations and businesses.

Many creatives hate the idea of selling, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? 

Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. The ‘Creative’s Guide to Marketing’ workshop shares a simple six-step marketing approach that has been designed to take the pain out of promotion.  

Participants will learn the following, with a focus on arts practice and creative industries:

• Re-imagining traditional marketing in a way that makes sense for creativity and the arts.

• Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.

• Understating the breadth of our ‘customers’, from clients to funding bodies to audience.

• Knowing and learning from our peers, and from word-of-mouth.

• Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.

What do I get? All participants of this workshop also receive:

• Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links

• A marketing plan template and action plan template to assist with future marketing

• Access to additional free webinars to supplement the material covered in the workshop

• The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

What's CREATIVE PLUS BUSINESS?

We're a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Who is presenting?

Cat Dibley – Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance, theatre, tours, and festivals. She has worked at major theatre companies across Australia, Europe, and the US and founded a theatre company in 2011, producing many shows under this banner for mainstage companies, festivals, and large-scale national tours. Cat has worked as a creative consultant, story producer, screen development producer, educator and mentor.

ACCESSIBILITY: If you have any queries or access requirements, please email education@creativeplusbusiness.com

For more information, please head to www.creativeplusbusiness.com

Creative Plus Business is an approved independent provider for Service NSW Business Connect.